Sustainability

Since the start of COUTONIC, I knew I wanted to create a brand where every woman felt included and celebrated for their individual style. I always felt the collection should represent free-spirited women, who live their lives inspiring others.

This past year I’ve been re-evaluating my company’s practices and values. In an effort to be more conscious about the products I sell, I am expanding the collection to include more sustainable and socially responsible products that will support local artisans, women owned, and black owned businesses.

In the process of refining this vision, I’ve built out a plan to make my next steps clear. I wanted to share this plan to be transparent with you about what I am currently working on and where I am headed next.

I’m committed to putting sustainability and social responsibility at the heart of everything I do for COUTONIC. Here’s how…

2020: 

  • 40% of all apparel products to contain sustainable fibers or upcycled vintage clothing
  • 20% of products to support women owned businesses
  • 5% of products to support black owned businesses
  • 5% of products to support local artisans
  • Expand the size range to include XS and XL
  • Update packaging to resealable bags, eliminating the use of a second returnable poly mailer
  • Eliminate the use of plastic protective bags and replace with a new acid-free biodegradable paper

2021: 

  • 50% of all apparel products to contain sustainable fibers or upcycled vintage clothing
  • 25% of products to support women owned businesses
  • 10% of products to support black owned businesses
  • 10% of products to support local artisans

2022: 

  • 60% of all apparel products to contain sustainable fibers or upcycled vintage clothing
  • 30% of products to support women owned businesses
  • 15% of products to support black owned businesses
  • 15% of products to support local artisans
  • 100% of packaging to be sourced only from sustainable sources

2023:

  • 70% of all apparel products to contain sustainable fibers or upcycled vintage clothing
  • 10% of apparel products to be designed in house with sustainable fibers and practices
  • Introduce Fair Trade Certified products
  • Become a Fair Labor Association affiliate

As you can see, I’ve got my work cut out for me. The new Sustainable collection is just the first step on the path. 

I hope you enjoy shopping with COUTONIC knowing that your purchase is making a difference. Thanks for being a part of the journey!

xx, Danielle McKellar

Size Guide
TOPS, DRESSES, SWEATERS, JACKETS
     XS S M L
US 00-0 2-4 6-8 10-12
BUST (IN) 31"-32" 33"-34" 35"-36" 37"-39"
WAIST (IN) 24"-25" 26"-27" 28"-29" 30"-32"
HIP (IN) 34"-35" 36"-37" 38"-39" 40"-42"
SKIRTS, PANTS, SHORTS, DENIM
  XS S M L
US 0 2-4 6-8 10-12
WAIST (IN) 24"-25" 26"-27" 28"-29" 30"-32"
HIPS (IN) 34"-35" 36"-37" 38"-39" 40"-42"
SHOES
US Euro UK
6 36.5 4
6.5 37 4.5
7 37.5 5
7.5 38 5.5
8 38.5 6
8.5 39 6.5
9 39.5 7
9.5 40 7.5
10 40.5 8

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