COUTONIC is a women owned, Florida-born slow fashion boutique focused on ethically made, eco friendly cute comfortable clothing with mid century, bohemian style influences. Curated by Danielle McKellar, a free spirit, nature loving, modern hippie with a thirst for finding and showcasing brands making a difference. In 2017, Danielle started her boutique out of a spare bedroom and continues to grow her brand online and in person with pop up shops.
OUR CORE VALUES
We don’t believe in being perfect, but we do strive to create a collection with values. Our goal is to do better season after season through the adoption of the best low impact practices. We recognize that ethical and social responsibility can be accomplished by many different means. We believe in order for our customers to feel the best about what they are wearing they deserve to know more about their products.
BETTER FOR YOU. BETTER FOR THE PLANET.
We prioritize the ethical and social responsibility of every aspect of the collection before profit. First and foremost, we believe people come first and only work with brands that ensure ethical working conditions. We also believe its our responsibility to care for the earth and hold our brands to high standards when it comes to the production process of making the clothes. This includes working with brands who implement made to order practices and or use high quality low impact materials.
The majority of our collection consist of low impact fabrics, which means our fabrics are either recycled or sustainably farmed. Our current roster consists of Recycled Cotton, GOTS certified Organic Cotton, Tencel, Recycled Polyester and Recycled Nylon. We spend a lot of time researching the brands we stock and we are proud to be working with brands whose values align with ours.
We stock vintage and preloved items in an effort to remove waste from landfills. Plus, we are a sucker for anything nostalgic.
WOMEN OWNED BRANDS
Supporting women owned businesses is vital for advancing gender equality and creating a more inclusive economy. By supporting these businesses, we help address historical gender disparities and promote opportunities for women entrepreneurs to thrive. Additionally, supporting women-owned businesses contributes to a more diverse marketplace, fostering innovation and diverse perspectives that benefit society as a whole.
BIPOC OWNED BRANDS
Supporting BIPOC-owned businesses is essential for promoting economic equity and dismantling systemic barriers faced by marginalized communities. By actively supporting these businesses, we contribute to creating opportunities for wealth generation, job creation, and community development within underrepresented groups. Additionally, supporting BIPOC-owned businesses helps to amplify diverse voices, cultures, and perspectives, fostering a more inclusive and equitable society.
QUEER OWNED BRANDS
Supporting queer-owned businesses is crucial for fostering inclusivity, equality, and diversity in the marketplace. By consciously choosing to patronize these businesses, we contribute to the economic empowerment of the LGBTQ+ community, helping to create opportunities for growth and success. Additionally, supporting queer-owned businesses sends a powerful message of acceptance and solidarity, promoting a more inclusive and tolerant society.
MADE IN THE USA BRANDS
Purchasing products made by local artisans or products made in the USA not only supports the local economy it also provides environmental benefits by minimizing transportation pollution.
YOUR PURCHASE MAKES A DIFFERENCE
Your purchase supports small independent designers and artisans who are making a positive impact by designing eco-friendly, ethically and consciously made products.