About Us

COUTONIC is a women owned, Florida-born slow fashion boutique focused on ethically made, eco friendly cute comfortable clothing with mid century, bohemian style influences. Curated by Danielle McKellar, a free spirit, nature loving, modern hippie with a thirst for finding and showcasing brands making a difference. In 2017, Danielle started her boutique out of a spare bedroom and continues to grow her brand online and in person with pop up shops.
 
OUR CORE VALUES
We don’t believe in being perfect, but we do strive to create a collection with values. Our goal is to do better season after season through the adoption of the best low impact practices. We recognize that ethical and social responsibility can be accomplished by many different means. We believe in order for our customers to feel the best about what they are wearing they deserve to know more about their products.
 
BETTER FOR YOU. BETTER FOR THE PLANET.
We prioritize the ethical and social responsibility of every aspect of the collection before profit. First and foremost, we believe people come first and only work with brands that ensure ethical working conditions. We also believe its our responsibility to care for the earth and hold our brands to high standards when it comes to the production process of making the clothes. This includes working with brands who implement made to order practices and or use high quality low impact materials.
 
OUR FABRICS
The majority of our collection consist of low impact fabrics, which means our fabrics are either recycled or sustainably farmed. Our current roster consists of Recycled Cotton, GOTS certified Organic Cotton, Tencel, Recycled Polyester and Recycled Nylon. We spend a lot of time researching the brands we stock and we are proud to be working with brands whose values align with ours.
 
VINTAGE COLLECTION
We stock vintage and preloved items in an effort to remove waste from landfills. Plus, we are a sucker for anything nostalgic.
 
WOMEN OWNED BRANDS
Far less businesses are ran by women than men. We believe in investing in women’s economic empowerment and fighting for equal pay. In an effort to support women owned business, we stock women owned fashion brands.
 
BIPOC OWNED BRANDS
If we want to see a society that values everyone it represents then we must support minority owned businesses. In an effort to transfer wealth back into minority owned businesses, we stock BIPOC owned fashion brands.
 
MADE IN THE USA BRANDS
Purchasing products made by local artisans or products made in the USA not only supports the local economy it also provides environmental benefits by minimizing transportation pollution.
 
YOUR PURCHASE MAKES A DIFFERENCE
Your purchase supports small independent designers and artisans who are making a positive impact by designing eco-friendly, ethically and consciously made products.
Size Guide
TOPS, DRESSES, SWEATERS, JACKETS, ROMPERS + SETS
  US BUST (IN) WAIST (IN) HIP (IN)
XS 00
31"
24"
34"
0
32"
25"
35"
S
2
33"
26"
36"
4
34"
27"
37"
M
6
35"
28"
38"
8
36"
29"
39"
L
10
37"
30"
40"
12
39"
32"
42"
XL
14
40"
33"
43"
16
42"
35"
45"
SKIRTS, PANTS, SHORTS, DENIM
  US JEAN WAIST (IN) HIP (IN)
XS

00

24
25.5"
33"
0 25
27"
34.5"
S
2
26
28.5"
36"
4 27
29.5"
37"
M
6
28
30.5"
38"
8 29
31.5"
39"
L
10
30
32.5"
40"
12 31
33.5"
41"
XL
14
32
34.5
42"
16 33
35.5"
43"
2XL 18 34
36.5"
44"
20 35
38.5"
45"
3XL 22 36
40.5"
46"
24 37
42.5
47"
4XL 26 38
44.5
48"
SHOES
US EURO UK
6 36.5 4
6.5 37 4.5
7 37.5 5
7.5 38 5.5
8 38.5 6
8.5 39 6.5
9 39.5 7
9.5 40 7.5
10 40.5 8

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