About Us


An online fashion company based in sunny Orlando, Florida. COUTONIC was started by Danielle McKellar who had a goal of bringing the latest runway-inspired, designer brands to women all over the world. We love creating a collection of pieces we hope you will love forever. Our goal is to inspire creatives and fashion feens to own their unique style. We hope that COUTONIC becomes a creatively inspired place for you to explore your style and a platform for you to show it off. Read on to learn about how we began, and where we’re heading!

Our Name

We are frequently asked about our name and the origin. While discussing the potential name of our company over cocktails, we were looking for a word that describes the moment when wearing something that brings out the best in you. COUTONIC is a portmanteau of two words, couture and tonic. Couture referring to the high fashion trends you see on the runway. Tonic describing what brings out the best in you. Our goal is to help you find pieces that bring out the best in you!

Our Mission

To inspire creatives to pursue their dreams and own their unique style.

Meet Danielle

Our Founder & CEO

Danielle McKellar

Danielle founded COUTONIC in the summer of 2017. She has a background in UI/UX Design and Bachelor’s degree in Digital Arts and Design from Full Sail University.

With so much enthusiasm for entrepreneurship, she started freelance designing when she was 16 years old, but quickly realized she was meant to do something more. While pursuing a career in design, she always had a heart for fashion. Feeling inspired by editorial and runway-inspired pieces, she wished there was a store that represented her edgy artistic style at a more affordable price. After many years of dreaming, she finally decided to start the online women’s clothing store, COUTONIC.

With the help of a team of models, photographers, web developers, fashion bloggers and influencers, Danielle strives to create a culture that celebrates artist of the modern age by showcasing their work through our social media platforms and collaborative projects, such as photography, short films, and music.

Are you a creative looking to work with us? Contact us to find out how you can join our team and represent COUTONIC.

Size Guide
     XS S M L
US 00-0 2-4 6-8 10-12
BUST (IN) 31"-32" 33"-34" 35"-36" 37"-39"
WAIST (IN) 24"-25" 26"-27" 28"-29" 30"-32"
HIP (IN) 34"-35" 36"-37" 38"-39" 40"-42"
  XS S M L
US 0 2-4 6-8 10-12
WAIST (IN) 24"-25" 26"-27" 28"-29" 30"-32"
HIPS (IN) 34"-35" 36"-37" 38"-39" 40"-42"
US Euro UK
6 36.5 4
6.5 37 4.5
7 37.5 5
7.5 38 5.5
8 38.5 6
8.5 39 6.5
9 39.5 7
9.5 40 7.5
10 40.5 8



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