Conscious Initiative

Conscious Initiative

June 12, 2020

COUTONIC has and will always be a brand for free-spirited women who live their lives inspiring others. Over the past few months, the community has inspired and challenged me to do more with the collection.

In an effort to be more conscious about the products I sell, I am expanding the collection to include more sustainable and socially responsible products that will support local artisans, women owned, and black owned businesses.

To refine this vision, I’ve built out a plan to make the next steps clear. I wanted to share this plan to be transparent with you about what we are currently working on and where we are headed next.

I’m committed to putting sustainability and social responsibility at the heart of everything I do for COUTONIC. Here’s how…

2020: 

  • 40% of all apparel products to contain sustainable fibers or upcycled vintage clothing
  • 20% of products to support women owned businesses
  • 5% of products to support black owned businesses
  • 5% of products to support local artisans
  • Expand the size range to include XS and XL
  • Update packaging to resealable bags, eliminating the use of a second returnable poly mailer
  • Eliminate the use of plastic protective bags and replace with a new acid-free biodegradable paper

2021: 

  • 50% of all apparel products to contain sustainable fibers or upcycled vintage clothing
  • 25% of products to support women owned businesses
  • 10% of products to support black owned businesses
  • 10% of products to support local artisans

2022: 

  • 60% of all apparel products to contain sustainable fibers or upcycled vintage clothing
  • 30% of products to support women owned businesses
  • 15% of products to support black owned businesses
  • 15% of products to support local artisans
  • 100% of packaging to be sourced only from sustainable sources

2023:

  • 70% of all apparel products to contain sustainable fibers or upcycled vintage clothing
  • 10% of apparel products to be designed in house with sustainable fibers and practices
  • Introduce Fair Trade Certified products
  • Become a Fair Labor Association affiliate

As you can see, there is quite a bit of work to do. The new Sustainable collection is just the first step of our Conscious Initiative.

I hope you enjoy shopping with COUTONIC knowing that your purchase is making a difference. Thanks for being a part of the journey!

xx Owner, Danielle McKellar




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Size Guide
TOPS, DRESSES, SWEATERS, JACKETS
     XS S M L
US 00-0 2-4 6-8 10-12
BUST (IN) 31"-32" 33"-34" 35"-36" 37"-39"
WAIST (IN) 24"-25" 26"-27" 28"-29" 30"-32"
HIP (IN) 34"-35" 36"-37" 38"-39" 40"-42"
SKIRTS, PANTS, SHORTS, DENIM
  XS S M L
US 0 2-4 6-8 10-12
WAIST (IN) 24"-25" 26"-27" 28"-29" 30"-32"
HIPS (IN) 34"-35" 36"-37" 38"-39" 40"-42"
SHOES
US Euro UK
6 36.5 4
6.5 37 4.5
7 37.5 5
7.5 38 5.5
8 38.5 6
8.5 39 6.5
9 39.5 7
9.5 40 7.5
10 40.5 8

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